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Over the past quarter of a century Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management ethics of selling and sales management systems selling and a comprehensive coverage of key account management.
TITLE: Selling and Sales Management 10th edn
AUTHOR: David Jobber
SKU: 9781292078007
PUBLISHER: Pearson Education Limited
DATE PUBLISHED: 26/03/2015
PLACE PUBLISHED: United Kingdom
PAGES: 544
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 190 mm x 246 mm x 21 mm
WEIGHT: 1044 gr
