Selling and Sales Management 10th edn - David Jobber

Selling and Sales Management 10th edn - David Jobber

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New
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South Africa
Product code
9781292078007
Bob Shop ID
631641078

Over the past quarter of a century Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management ethics of selling and sales management systems selling and a comprehensive coverage of key account management.

TITLE: Selling and Sales Management 10th edn

AUTHOR: David Jobber

SKU: 9781292078007

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 26/03/2015

PLACE PUBLISHED: United Kingdom

PAGES: 544

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 190 mm x 246 mm x 21 mm

WEIGHT: 1044 gr

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