Selling by Not Selling by Jim Penman | Franchise Success, Business Growth, Entrepreneurship

Selling by Not Selling by Jim Penman tells the incredible true story of how a modest $24 investment grew into Jims Group, one of the worlds largest and most successful franchise businesses. With over 3,250 franchisees operating across four countries and generating an annual turnover of $400 million, this book is both an inspiring memoir and a practical guide for entrepreneurs.

Penman shares the innovative systems and unique franchising model that prioritize support, empowerment, and ethical treatment of franchiseesvalues that helped his business thrive without traditional selling techniques. The book provides rare insight into the mindset and operational choices that fueled exponential growth, while challenging conventional wisdom on sales, leadership, and customer service.

This is essential reading for anyone interested in small business growth, franchising, entrepreneurship, and sustainable business practices. Selling by Not Selling is more than a business storyits a blueprint for building trust-driven success.

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