Services Marketing - 5th Edition

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Libri Nigri Books1

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Secondhand

Location

South Africa

Bob Shop ID

691975249

Condition: This book is in a great condition with minor signs of being handled. The book contains some hand written notes made in HB pencil. Refer to the photos for examples.

Contents: This book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy super sectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, giving you valuable insights for business success.

ISBN13: 9781285429786

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Services Marketing - 5th Edition

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Services Marketing - 5th Edition

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