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Services Marketing: A Contemporary Approach by Adele Berndt & Christo Boshoff | 3rd Edition
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Services Marketing: A Contemporary Approach by Adele Berndt & Christo Boshoff | 3rd Edition

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Product details

Condition
Secondhand
Location
South Africa
Product code
Wendy B40 LG
Bob Shop ID
684583285

Services Marketing: A Contemporary Approach by Adele Berndt & Christo Boshoff | 3rd Edition
A textbook focused specifically on marketing intangible services rather than physical products, covering service quality, customer relationships, and service design, with examples relevant to Southern African industries like banking, healthcare, and hospitality.


Binding: Soft cover  Hard cover with dust jacket

Book Condition: Good condition

Edition: 2018



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