Services Marketing - Alan Wilson - 9780077131715

Services Marketing - Alan Wilson - 9780077131715

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South Africa
Product code
9780077131715
Bob Shop ID
655192284

Advanced economies of the world are dominated by services even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.

TITLE: Services Marketing

AUTHOR: Alan Wilson

SKU: 9780077131715

PUBLISHER: McGraw-Hill Education - Europe

DATE PUBLISHED: 01/05/2012

PLACE PUBLISHED: United States

PAGES: 608

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 78 mm x 104 mm x 7 mm

WEIGHT: 2 gr

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