Services Marketing - BOSHOFF,C

Services Marketing - BOSHOFF,C

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Product details

Condition
New
Location
South Africa
Product code
9780702177439
Bob Shop ID
632682103

As the primary focus of the global economy has moved from agriculture to manufacturing to services-dominated economies the realisation that 'we are all in services' has finally dawned.

TITLE: Services Marketing

AUTHOR: BOSHOFF,C

SKU: 9780702177439

PUBLISHER: Juta & Company Ltd

DATE PUBLISHED: 29/06/2009

PLACE PUBLISHED: South Africa

PAGES: 366

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 168 mm x 245 mm x 15 mm

WEIGHT: 500 gr

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