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Services marketing has developed and is now a well-established sub-discipline of marketing with its own theories and body of knowledge. This second edition offers new case studies from contemporary business situations where consumers are highly informed and discriminating.
TITLE: Services marketing
AUTHOR: BOSHOFF
SKU: 9780702197529
PUBLISHER: Juta & Company Ltd
DATE PUBLISHED: 22/11/2013
PLACE PUBLISHED: South Africa
PAGES: 400
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 148 mm x 210 mm x 15 mm
WEIGHT: 500 gr