Services marketing - BOSHOFF

Services marketing - BOSHOFF

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Condition
New
Location
South Africa
Product code
9780702197529
Bob Shop ID
620261081

Services marketing has developed and is now a well-established sub-discipline of marketing with its own theories and body of knowledge. This second edition offers new case studies from contemporary business situations where consumers are highly informed and discriminating.

TITLE: Services marketing

AUTHOR: BOSHOFF

SKU: 9780702197529

PUBLISHER: Juta & Company Ltd

DATE PUBLISHED: 22/11/2013

PLACE PUBLISHED: South Africa

PAGES: 400

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 148 mm x 210 mm x 15 mm

WEIGHT: 500 gr

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