SERVICES MARKETING - CHRISTOPHER H. LOVELOCK - 2nd Edition - 1991 - Softcover.
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Business BOOK
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SERVICES MARKETING Christopher H. Lovelock ISBN 0-13-807017-2
Date published - 1991
Soft / card cover. 526 pages.
This work on services marketing, incorporating text, cases and readings, aims to show how to develop marketing strategies for more effective competition in different types of service businesses. Emphasizing the link between analysis, planning and implementation, it contains classroom-tested cases and suggests a variety of approaches.
CONDITION
Good. Some edge & corner wear and scuffing. Highlights and pencilling a bit inside.
Sold as seen in the images. Images form part of the description.
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SERVICES MARKETING
Christopher H. Lovelock
ISBN 0-13-807017-2
Date published - 1991
Soft / card cover.
526 pages.
This work on services marketing, incorporating text, cases and readings, aims to show how to develop marketing strategies for more effective competition in different types of service businesses. Emphasizing the link between analysis, planning and implementation, it contains classroom-tested cases and suggests a variety of approaches.
CONDITION
Good. Some edge & corner wear and scuffing. Highlights and pencilling a bit inside.
Sold as seen in the images. Images form part of the description.
!!!! We do offer International Shipping !!!! Please request a quote.
*** Please feel free to ask questions ***
+++ Thank you for viewing our items +++