SERVICES MARKETING - CHRISTOPHER H. LOVELOCK - 2nd Edition - 1991 - Softcover. SERVICES MARKETING - CHRISTOPHER H. LOVELOCK - 2nd Edition - 1991 - Softcover. SERVICES MARKETING - CHRISTOPHER H. LOVELOCK - 2nd Edition - 1991 - Softcover. SERVICES MARKETING - CHRISTOPHER H. LOVELOCK - 2nd Edition - 1991 - Softcover. SERVICES MARKETING - CHRISTOPHER H. LOVELOCK - 2nd Edition - 1991 - Softcover. SERVICES MARKETING - CHRISTOPHER H. LOVELOCK - 2nd Edition - 1991 - Softcover. SERVICES MARKETING - CHRISTOPHER H. LOVELOCK - 2nd Edition - 1991 - Softcover. SERVICES MARKETING - CHRISTOPHER H. LOVELOCK - 2nd Edition - 1991 - Softcover.
SERVICES MARKETING - CHRISTOPHER H. LOVELOCK - 2nd Edition - 1991 - Softcover. SERVICES MARKETING - CHRISTOPHER H. LOVELOCK - 2nd Edition - 1991 - Softcover. SERVICES MARKETING - CHRISTOPHER H. LOVELOCK - 2nd Edition - 1991 - Softcover. SERVICES MARKETING - CHRISTOPHER H. LOVELOCK - 2nd Edition - 1991 - Softcover.
SERVICES MARKETING - CHRISTOPHER H. LOVELOCK - 2nd Edition - 1991 - Softcover.
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SERVICES MARKETING - CHRISTOPHER H. LOVELOCK - 2nd Edition - 1991 - Softcover.

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Product details

Condition
Secondhand
Location
South Africa
Product code
Business BOOK
Bob Shop ID
643683387

SERVICES MARKETING
Christopher H. Lovelock
ISBN 0-13-807017-2
Date published - 1991
Soft / card cover.
526 pages.

This work on services marketing, incorporating text, cases and readings, aims to show how to develop marketing strategies for more effective competition in different types of service businesses. Emphasizing the link between analysis, planning and implementation, it contains classroom-tested cases and suggests a variety of approaches.

CONDITION
Good. Some edge & corner wear and scuffing. Highlights and pencilling a bit inside.

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