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Presents an overview of the services marketing industry focusing on customer satisfaction service quality and customer service. This book provides a combination of real-world case studies and service marketing theory ideal for students and practitioners alike.
TITLE: Services Marketing
AUTHOR: K. Douglas Hoffman
SKU: 9781844808137
PUBLISHER: Cengage Learning EMEA
DATE PUBLISHED: 15/04/2009
PLACE PUBLISHED: United Kingdom
PAGES: 656
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 186 mm x 244 mm x 24 mm
WEIGHT: 1000 gr