Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
In order to deliver excellent service quality it is critical to understand create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation.
TITLE: Services Marketing Management
AUTHOR: Hans Kasper
SKU: 9780470091166
PUBLISHER: John Wiley and Sons Ltd
DATE PUBLISHED: 13/04/2006
PLACE PUBLISHED: United Kingdom
PAGES: 576
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 204 mm x 254 mm x 31 mm
WEIGHT: 1144 gr