Services Marketing Management - Hans Kasper

Services Marketing Management - Hans Kasper

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New
Location
South Africa
Product code
9780470091166
Bob Shop ID
625280017

In order to deliver excellent service quality it is critical to understand create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation.

TITLE: Services Marketing Management

AUTHOR: Hans Kasper

SKU: 9780470091166

PUBLISHER: John Wiley and Sons Ltd

DATE PUBLISHED: 13/04/2006

PLACE PUBLISHED: United Kingdom

PAGES: 576

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 204 mm x 254 mm x 31 mm

WEIGHT: 1144 gr

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