Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
This textbook provides a comprehensive review and analysis of services marketing issues practice and strategy. Customer behaviour expectations and perceptions are discussed early on in the text to form the basis for understanding services marketing strategy later on and the managerial content is framed by the GAPS model.
TITLE: Services Marketing
AUTHOR: Valarie A. Zeithaml
SKU: 9780071263931
PUBLISHER: McGraw-Hill Education - Europe
DATE PUBLISHED: 01/07/2008
PLACE PUBLISHED: United States
PAGES: 768
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 205 mm x 255 mm x 24 mm
WEIGHT: 1258 gr