Services Marketing - Valarie A. Zeithaml

Services Marketing - Valarie A. Zeithaml

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Product details

Condition
New
Location
South Africa
Product code
9780071263931
Bob Shop ID
643295885

This textbook provides a comprehensive review and analysis of services marketing issues practice and strategy. Customer behaviour expectations and perceptions are discussed early on in the text to form the basis for understanding services marketing strategy later on and the managerial content is framed by the GAPS model.

TITLE: Services Marketing

AUTHOR: Valarie A. Zeithaml

SKU: 9780071263931

PUBLISHER: McGraw-Hill Education - Europe

DATE PUBLISHED: 01/07/2008

PLACE PUBLISHED: United States

PAGES: 768

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 205 mm x 255 mm x 24 mm

WEIGHT: 1258 gr

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