SimCRM - Nancy J. Nentl

SimCRM - Nancy J. Nentl

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Product details

Condition
New
Location
South Africa
Product code
9780072839678
Bob Shop ID
631657262

Part of the Sim series this title presents a CD-based simulation module. It uses marketing and financial analytics to underscore the importance of making quality management decisions and stresses the importance of optimizing short-term revenue gains and long-term profitability (customer lifetime value).

TITLE: SimCRM

AUTHOR: Nancy J. Nentl

SKU: 9780072839678

PUBLISHER: McGraw-Hill Education - Europe

DATE PUBLISHED: 01/03/2003

PLACE PUBLISHED: United States

PAGES: 75

BINDING: Mixed media product

LANGUAGE: English

DIMENSIONS: 213 mm x 276 mm x 5 mm

WEIGHT: 208 gr

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