Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
Part of the Sim series this title presents a CD-based simulation module. It uses marketing and financial analytics to underscore the importance of making quality management decisions and stresses the importance of optimizing short-term revenue gains and long-term profitability (customer lifetime value).
TITLE: SimCRM
AUTHOR: Nancy J. Nentl
SKU: 9780072839678
PUBLISHER: McGraw-Hill Education - Europe
DATE PUBLISHED: 01/03/2003
PLACE PUBLISHED: United States
PAGES: 75
BINDING: Mixed media product
LANGUAGE: English
DIMENSIONS: 213 mm x 276 mm x 5 mm
WEIGHT: 208 gr