Simple: Conquering the Crisis of Complexity - Alan Siegel & Irene Etzkorn

For four decades, Alan Siegel and Irene Etzkorn have been on the frontlines of the battle to make things simple. They have consulted with Xerox, American Express, 3M, the U.S. Air Force, the IRS, and many others to simplify their processes, their offerings, everything they do - with dramatic results for these businesses and the customers they serve. Siegel and Etzkorn believe in simplicity as a philosophy, a guiding principle, and a way of life, but they have learned first-hand that it's not so simple to make things simple - it demands a commitment to clarity, honesty, discipline, and intelligence. Three things, the authors believe, can be said with certainty: 1) simplicity works; 2) it is accessible to all of us; and 3) we've never needed it more than we do today. These three principles are at the core of SIMPLE, a book that will expose the overly complex things you do, reveal the reasons why you do them, and make it harder for you to keep on doing them.

ISBN: 9781847940940

Pages: 237

Trade paperback

Random House, 2013

Very good condition/Like new

B42