Small Business Management: Launching & Growing Entrepreneurial Ventures (18th Edition) – Longenecker

Discover the essential guide to starting, managing, and scaling a successful small business with Small Business Management: Launching & Growing Entrepreneurial Ventures (18th Edition). Written by renowned experts Justin G. Longenecker, J. William Petty, Leslie E. Palich, and Frank Hoy, this comprehensive textbook covers critical aspects of entrepreneurship, including business planning, financial management, marketing strategies, and sustainable growth techniques.

Perfect for entrepreneurs, business students, and professionals, this book provides practical insights, case studies, and real-world applications to help navigate the challenges of small business ownership. Whether you're launching a startup or looking to expand, this edition offers the latest strategies for success in todays dynamic business environment.

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