Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond.

 

This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level. Discover how to:

 

Make sure that small-business ownership is for you

Find your niche and time your start-up

Turn your ideas into plans

Determine your start-up costs

Obtain financing with the best possible terms

Decide whether or not to incorporate

Make sense of financial statements

Navigate legal and tax issues

Buy an existing business

Set up a home-based business

Publicize your business and market your wares

Keep your customers coming back for more

Track cash flow, costs and profits

Keep your business in business and growing

You have the energy, drive, passion, and smarts to make your small business a huge success.