Sony A550 Kit with 18-55mm lens *NEW*

Step up to the Sony 550. Enjoy the spectacular imagery of 14.2 megapixels with ISO 12800 sensitivity. Experience the versatility of Quick Auto Focus Live View or MF Check Live View on the tiltable 3.0" LCD screen⁴. Discover the superb response of up to 7 fps of continuous shooting.

• 14.2 megapixel resolution for incredible detail and gorgeous enlargements. New Sony Exmor CMOS image sensor ensures state-of-the-art response. The large, APS-C format means high sensitivity, powerful depth-of-focus control.
• ISO 12800 sensitivity thanks to new Exmor CMOS image sensor with new low-noise processing and new BIONZ processor with chroma noise reduction. Clear low-light pictures without sacrificing detail.
• Quick Auto Focus Live View for composing shots in the LCD monitor. Unlike others, the 550 focusses just as fast in Live View mode as with the optical viewfinder. Sony's system outperforms others on moving subjects like kids or pets.
• Manual Focus Check Live View enables critical focus in macro and tripod shooting. Temporary 7x and 14x zoom enables you to focus on extremely fine detail; 1x view shows 100% framing.
• Smile Shutter technology in Live View automatically takes the shot when your subject smiles. Works with Quick Auto Focus Live View to capture spontaneous moments.
• Face Detection technology in Live View helps you get the best shot by recognizing and adjusting for faces. World's first Face Detection system to work with fast, high-precision "phase detection" Auto Focus.
• Tiltable 3.0" 921k Extra Fine LCD display⁴ empowers your photography with a different point or view. Tilts up or down 90 degrees to frame high and low-angle shots that would otherwise be hit or miss.
• Up to 7 fps of continuous shooting (optical viewfinder) to capture the decisive moment in sports or get the ideal baby photo. Up to 4 fps with Quick Auto Focus Live View.
• Powerful dynamic range management functionsAuto HDR and DROovercome backlighting and other challenging scenes, maximize detail from the deep shadows to the bright highlights.
• Auto HDR (High Dynamic Range) captures more scene contrast than a single exposure can handle by combining two exposures into one incredible shot. Fast and automatic. (Recommended for still subjects.)
• Dynamic Range Optimizer recovers shadow detail that would otherwise be lost. Normal DRO for fast shot-to-shot response; Advanced DRO for accurate area-by-area adjustment.
• SteadyShot INSIDE in-camera image stabilization reduces blur by compensating for camera shake. Instead of stabilizing selected lenses only, in-camera stabilization works with every a-mount lens, including macro and wide-aperture standard zoom lenses.
• Smart Teleconverter 2x and 1.4x Digital Zoom extends the range of your lens in Quick Auto Focus Live View mode. Reproduces pixels on a 1:1 basis so there's no degradation in picture quality.
• Powerful software is supplied to help refine and manage your images. Software includes Image Data Converter SR, Image Data Lightbox SR and Picture Motion Browser (PMB).
• New BIONZ image processor with new chroma noise reduction: high-resolution, low-noise photos up to ISO 12800 sensitivity. Fast processing for quick response even on data-intensive 14.2 megapixel images.
• On-screen Help Guide and Graphic Display provide ready reference to advanced camera functions. The Help Guide explains modes and settings. The Graphic Display explains aperture and shutter speed.
• HDMI output connects to a compatible HDTV for playing back images in stunning high definition (HDMI cable required, sold separately).
• BRAVIA Sync system for unified remote control1.
• Eye-Start Autofocus begins focusing as soon as you raise the camera to your eye so you're ready to catch the perfect moment.
• 9-Point AF Sensor with Center Cross to get the best shot under a wide range of situations. Predictive focus control automatically calculates the position of fast-moving subjects.
• Six Creative Style settings control how the camera processes your images: Standard, Vivid, Portrait, Landscape, Sunset and B&W. Adjustable contrast, saturation, and sharpness.
• Built-in Auto Pop-Up Flash helps you shoot more effectively, offers wireless remote control over accessory flashes (sold separately). Integrated hot shoe accepts accessory flashes (sold separately).
• Anti-Dust Technology helps keep the CMOS imager clean, for better pictures. Static-free coating on the CMOS filter helps repel dust. Vibration dislodges dust each time you shut off the camera.
• Stamina battery power for up to 950 shots² (optical viewfinder mode); up to 480 shots² (Live View mode). Sony's InfoLITHIUM battery system shows remaining power in percent.
• PhotoTV HD compatibility³ creates high-resolution thumbnails optimized for viewing on a compatible Sony BRAVIA HDTV.
• Six Scene Selection Modes for common shooting situations. Just turn the Mode Dial to select from Portrait, Landscape, Macro, Sports, Sunset, and Night View modes.
• Index and Slide Show Display. 4- or 9-frame index views. Automatic slide show with fade-in/fade-out effect.
• Dual media slots for Memory Stick PRO Duo/Memory Stick PRO-HG Duo and SD/SDHC media (sold separately).
• Supplied zoom lens (DSLR-A550L kit). SAL1855 DT 18-55mm lens covers everything from wide angle to midrange telephoto shots, features Smooth Autofocus Motor (SAM) for silent operation.