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South African Marketing cases for decision-makers by Pitt/Bromfield/Nel (1992)
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Product details
Condition
Secondhand
Location
South Africa
Product code
rum1152
Bob Shop ID
615323622
South African Marketing cases for decision-makers by Pitt/Bromfield/Nel (1992). A4, Paperback, 278 pages. Cover slightly worn. Book inside in good readable condition.
In this edition, the authors have added cases which are of particular relevance, given the changing political climate in South Africa. The cases of Llilangeni and the Olympics are of significance, as they both involve international marketing.
