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South African Marketing cases for decision-makers by Pitt/Bromfield/Nel (1992)

Name: South African Marketing cases for decision-makers by Pitt/Bromfield/Nel (1992)
SKU: rum1152
Price: 130.00 ZAR
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Secondhand

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South Africa

Product code

rum1152

Bob Shop ID

647809959

South African Marketing cases for decision-makers by Pitt/Bromfield/Nel (1992). A4, Paperback, 278 pages. Cover slightly worn. Book inside in good readable condition.

In this edition, the authors have added cases which are of particular relevance, given the changing political climate in South Africa. The cases of Llilangeni and the Olympics are of significance, as they both involve international marketing.