Sport Marketing - Bernard J. Mullin

Sport Marketing - Bernard J. Mullin

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New
Location
South Africa
Product code
9781450424981
Bob Shop ID
632642996

Including information and issues in the competitive world of sport marketing this text intends to direct students to a better understanding of the theoretical backbone to sport marketing. It also contains practical material that prepares students for careers in sport marketing.

TITLE: Sport Marketing

AUTHOR: Bernard J. Mullin

SKU: 9781450424981

PUBLISHER: Human Kinetics Publishers

DATE PUBLISHED: 12/06/2014

PLACE PUBLISHED: United States

PAGES: 504

BINDING: Hardback

LANGUAGE: English

DIMENSIONS: 279 mm x 216 mm

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