Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.
TITLE: Sports Marketing: A Strategic Perspective
AUTHOR: Matthew D. Shank
SKU: 9780367141653
PUBLISHER: Taylor & Francis Ltd
DATE PUBLISHED: 20211130
PLACE PUBLISHED: United Kingdom
PAGES: 796
DIMENSIONS: 246x174
WEIGHT: 1560