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For courses in Sports Marketing. Shank provides a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.
TITLE: Sports Marketing
AUTHOR: Matthew D. Shank
SKU: 9780138137458
PUBLISHER: Pearson Education (US)
DATE PUBLISHED: 01/03/2008
PLACE PUBLISHED: United States
PAGES: 480
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 207 mm x 254 mm x 17 mm
WEIGHT: 836 gr
