Sports Marketing - Matthew D. Shank

Sports Marketing - Matthew D. Shank

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New
Location
South Africa
Product code
9780138137458
Bob Shop ID
632648235

For courses in Sports Marketing. Shank provides a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.

TITLE: Sports Marketing

AUTHOR: Matthew D. Shank

SKU: 9780138137458

PUBLISHER: Pearson Education (US)

DATE PUBLISHED: 01/03/2008

PLACE PUBLISHED: United States

PAGES: 480

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 207 mm x 254 mm x 17 mm

WEIGHT: 836 gr

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