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Concentrates primarily on the objectives of marketing communication of brands that invest in sport sponsoring and how sponsors can utilise sport sponsoring to achieve brand and sales-related objectives.
TITLE: Sports Sponsorship and Marketing Communications
AUTHOR: Wim Lagae
SKU: 9780273687061
PUBLISHER: Pearson Education Limited
DATE PUBLISHED: 13/01/2005
PLACE PUBLISHED: United Kingdom
PAGES: 264
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 174 mm x 233 mm x 14 mm
WEIGHT: 406 gr