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Sports Sponsorship and Marketing Communications - Wim Lagae
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Sports Sponsorship and Marketing Communications - Wim Lagae

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R580.00
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Product details

Condition
New
Location
South Africa
Product code
9780273687061
Bob Shop ID
632653996

Concentrates primarily on the objectives of marketing communication of brands that invest in sport sponsoring and how sponsors can utilise sport sponsoring to achieve brand and sales-related objectives.

TITLE: Sports Sponsorship and Marketing Communications

AUTHOR: Wim Lagae

SKU: 9780273687061

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 13/01/2005

PLACE PUBLISHED: United Kingdom

PAGES: 264

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 174 mm x 233 mm x 14 mm

WEIGHT: 406 gr

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