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For students managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building measuring and managing brand equity.
TITLE: STRATEGIC BRAND MANAGEMENT 4ED
AUTHOR: KELLER,K
SKU: 9780273779414
PUBLISHER: Pearson Education Limited
DATE PUBLISHED: 01/10/2012
BINDING: Paperback / softback
CONDITION: New