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For students managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building measuring and managing brand equity.
TITLE: Strategic Brand Management: Global Edition
AUTHOR: Kevin Lane Keller
SKU: 9780273779414
PUBLISHER: Pearson Education Limited
DATE PUBLISHED: 01/10/2012
PLACE PUBLISHED: United Kingdom
PAGES: 592
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 215 mm x 276 mm x 19 mm
WEIGHT: 1168 gr
