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Strategic Brand Management: Global Edition - Kevin Lane Keller
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Strategic Brand Management: Global Edition - Kevin Lane Keller

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R979.00
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Product details

Condition
New
Location
South Africa
Product code
9780273779414
Bob Shop ID
632654304

For students managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building measuring and managing brand equity.

TITLE: Strategic Brand Management: Global Edition

AUTHOR: Kevin Lane Keller

SKU: 9780273779414

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 01/10/2012

PLACE PUBLISHED: United Kingdom

PAGES: 592

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 215 mm x 276 mm x 19 mm

WEIGHT: 1168 gr

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