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Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within.
TITLE: Strategic Brand Management
AUTHOR: Richard Rosenbaum-Elliott
SKU: 9780199565214
PUBLISHER: Oxford University Press
DATE PUBLISHED: 10/03/2011
PLACE PUBLISHED: United Kingdom
PAGES: 320
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 186 mm x 244 mm x 15 mm
WEIGHT: 622 gr