Strategic Brand Management - Richard Rosenbaum-Elliott

Strategic Brand Management - Richard Rosenbaum-Elliott

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Condition
New
Location
South Africa
Product code
9780199565214
Bob Shop ID
643297680

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within.

TITLE: Strategic Brand Management

AUTHOR: Richard Rosenbaum-Elliott

SKU: 9780199565214

PUBLISHER: Oxford University Press

DATE PUBLISHED: 10/03/2011

PLACE PUBLISHED: United Kingdom

PAGES: 320

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 186 mm x 244 mm x 15 mm

WEIGHT: 622 gr

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