Strategic integrated communication - MULDER,D

Strategic integrated communication - MULDER,D

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Product details

Condition
New
Location
South Africa
Product code
9780627032936
Bob Shop ID
632678205

Today it is clear to managers and entrepreneurs that the business environment can change at any given time. Strategic management is an important and ongoing process of formulating and implementing strategies that help an organisation to position itself optimally and so maintain a competitive advantage that results in profit.

TITLE: Strategic integrated communication

AUTHOR: MULDER,D

SKU: 9780627032936

PUBLISHER: Van Schaik Publishers

DATE PUBLISHED: 22/01/2015

PLACE PUBLISHED: South Africa

PAGES: 248

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 170 mm x 245 mm

WEIGHT: 450 gr

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