Name: STRATEGIC MANAGEMENT 9TH ED - CRAVEN,D
SKU: 9780071263351
Price: 460.00 ZAR
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STRATEGIC MANAGEMENT 9TH ED - CRAVEN,D

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South Africa

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9780071263351

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Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This book is designed around the marketing strategy process with emphasis on analysis planning and implementation. It uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies.

TITLE: STRATEGIC MANAGEMENT NINTH ED

AUTHOR: CRAVEN,D

SKU: 9780071263351

PUBLISHER: McGraw-Hill Education - Europe

DATE PUBLISHED: 01/04/2008

BINDING: Paperback / softback

CONDITION: New

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