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| Summary | Bringing a sharp awareness of the turbulence of global business and change. This title presents a comprehensive introduction to modern strategy. |
| Author | Frank Martin (Author), Jonathan Scott (Author), John L. Thompson (Author) |
| Publisher | Cengage Learning (Emea) Ltd |
| Release date | 20140103 |
| Pages | 736 |
| ISBN | 1-4080-6499-5 |
| ISBN 13 | 978-1-4080-6499-3 |