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Strategic Management - Principles & Practice (with CourseMate and eBook Access Card) (Paperback, 2nd
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Strategic Management - Principles & Practice (with CourseMate and eBook Access Card) (Paperback, 2nd

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Strategic Management - Principles & Practice (with CourseMate and eBook Access Card) (Paperback, 2nd picture

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What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today? This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment. In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.

Features

SummaryWhat purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? This book looks at strategy from a local to a global level...
AuthorVinh Sum Chau (Author), Barry J. Witcher (Author)
PublisherCengage Learning (Emea) Ltd
Release date20140120
Pages352
ISBN1-4080-6395-6
ISBN 13978-1-4080-6395-8

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19 Mar 2019