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Summary | What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? This book looks at strategy from a local to a global level... |
Author | Vinh Sum Chau (Author), Barry J. Witcher (Author) |
Publisher | Cengage Learning (Emea) Ltd |
Release date | 20140120 |
Pages | 352 |
ISBN | 1-4080-6395-6 |
ISBN 13 | 978-1-4080-6395-8 |