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The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
TITLE: STRATEGIC MARKETING 2ED
AUTHOR: WEST,D
SKU: 9780199556601
PUBLISHER: Oxford University Press
DATE PUBLISHED: 25/03/2010
BINDING: Paperback / softback
CONDITION: New
