STRATEGIC MARKETING COURSE and BASICS OF ACCOUNTING Course BUNDLE!!

STRATEGIC MARKETING COURSE

DESCRIPTION

Every business has a strategy, but are you really engaging with your strategy? In this short course on strategy, you will learn what strategy is and how to get started with creating or improving yours. You will learn the different levels of strategy (marketing-executive-business manager), what underlies each level, and how these levels can be used in developing your own unique ideas for company growth. You will also learn about the roles that executives play in the management of their businesses by looking at each role from a business perspective, as well as exploring the critical success factors for creating competitive advantage through a combination of differentiation, focus and articulation issues.

Access 1 lecture & 0.5 hour of content 24/7

Be up to date with the most well-known concepts

Strategically achieve your career-related goals

Change your mindset & be a risk-taker

BASICS OF ACCOUNTING

DESCRIPTION

This is a fundamental course for new entrepreneurs and business owners to understand the accounting basics and financial statements. The course covers the four basic financial statements: Income Statement, Balance Sheet, Statement of Retained Earnings, and Statement of Cash Flows. These four elements are key to evaluating any companys growth and financial standings. In addition, this course provides the candidates with the basic tools to project profitability and break down the costs to help analyze any companys actual worth.

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Access 33 lectures & 7 hours of content 24/7

Start your business & effectively analyze its financial standing

Gain a deeper understanding of the elements that drive profitability & growth within a business

Learn about bookkeeping & accounting basics