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Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This book is designed around the marketing strategy process with emphasis on analysis planning and implementation. It uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies.
TITLE: Strategic Marketing
AUTHOR: David W. Cravens
SKU: 9780071263351
PUBLISHER: McGraw-Hill Education - Europe
DATE PUBLISHED: 01/04/2008
PLACE PUBLISHED: United States
PAGES: 752
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 203 mm x 255 mm x 29 mm
WEIGHT: 1373 gr