Strategic Marketing - David W. Cravens

Strategic Marketing - David W. Cravens

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Product details

Condition
New
Location
South Africa
Product code
9780071263351
Bob Shop ID
632646600

Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This book is designed around the marketing strategy process with emphasis on analysis planning and implementation. It uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies.

TITLE: Strategic Marketing

AUTHOR: David W. Cravens

SKU: 9780071263351

PUBLISHER: McGraw-Hill Education - Europe

DATE PUBLISHED: 01/04/2008

PLACE PUBLISHED: United States

PAGES: 752

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 203 mm x 255 mm x 29 mm

WEIGHT: 1373 gr

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