| Main centres: | 1-3 business days |
| Regional areas: | 3-4 business days |
| Remote areas: | 3-5 business days |
The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
TITLE: Strategic Marketing
AUTHOR: Douglas West
SKU: 9780199556601
PUBLISHER: Oxford University Press
DATE PUBLISHED: 25/03/2010
PLACE PUBLISHED: United Kingdom
PAGES: 616
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 188 mm x 247 mm x 28 mm
WEIGHT: 1174 gr
