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Strategic Marketing - Douglas West
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Strategic Marketing - Douglas West

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Product details

Condition
New
Location
South Africa
Product code
9780199556601
Bob Shop ID
632651799

The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.

TITLE: Strategic Marketing

AUTHOR: Douglas West

SKU: 9780199556601

PUBLISHER: Oxford University Press

DATE PUBLISHED: 25/03/2010

PLACE PUBLISHED: United Kingdom

PAGES: 616

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 188 mm x 247 mm x 28 mm

WEIGHT: 1174 gr

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