Strategic Marketing - Douglas West

Strategic Marketing - Douglas West

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Condition
New
Location
South Africa
Product code
9780199556601
Bob Shop ID
632651799

The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.

TITLE: Strategic Marketing

AUTHOR: Douglas West

SKU: 9780199556601

PUBLISHER: Oxford University Press

DATE PUBLISHED: 25/03/2010

PLACE PUBLISHED: United Kingdom

PAGES: 616

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 188 mm x 247 mm x 28 mm

WEIGHT: 1174 gr

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