Strategic Marketing - Jan Wiid

Strategic Marketing - Jan Wiid

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Product details

Condition
New
Location
South Africa
Product code
9781485102137
Bob Shop ID
652195918

Any organisation requires a successful strategy to enable it to plan and meet its business outcomes successfully. In the current marketing context a comprehensive strategic framework is essential to allow organisations to negotiate and meet the challenges and changes brought about by advances in technology.

TITLE: Strategic Marketing

AUTHOR: Jan Wiid

SKU: 9781485102137

PUBLISHER: Juta & Company Ltd

DATE PUBLISHED: 01/01/2014

PLACE PUBLISHED: South Africa

PAGES: 180

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 148 mm x 210 mm x 15 mm

WEIGHT: 500 gr

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