Strategic Marketing Management - Luiz Moutinho

Strategic Marketing Management - Luiz Moutinho

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Condition
New
Location
South Africa
Product code
9781844800001
Bob Shop ID
632665803

Integrates Marketing with other aspects of Management such as strategy organisational theory strategic financial management and management accounting HRM information systems corporate image and communications operations management and logistics. This title draws heavily on Business Process Re-engineering (BPR).

TITLE: Strategic Marketing Management

AUTHOR: Luiz Moutinho

SKU: 9781844800001

PUBLISHER: Cengage Learning EMEA

DATE PUBLISHED: 18/11/2009

PLACE PUBLISHED: United Kingdom

PAGES: 512

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 196 mm x 260 mm x 22 mm

WEIGHT: 1080 gr

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