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Integrates Marketing with other aspects of Management such as strategy organisational theory strategic financial management and management accounting HRM information systems corporate image and communications operations management and logistics. This title draws heavily on Business Process Re-engineering (BPR).
TITLE: Strategic Marketing Management
AUTHOR: Luiz Moutinho
SKU: 9781844800001
PUBLISHER: Cengage Learning EMEA
DATE PUBLISHED: 18/11/2009
PLACE PUBLISHED: United Kingdom
PAGES: 512
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 196 mm x 260 mm x 22 mm
WEIGHT: 1080 gr