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Introduces readers to the exciting world of sport communication integral to the successful management marketing and operation of sport organisations at all levels. This book offers an outline of the communication industry including the many professional careers available and the skills they employ - from journalism to advertising.
TITLE: Strategic Sport Communication
AUTHOR: Paul Pedersen
SKU: 9780736065245
PUBLISHER: Human Kinetics Publishers
DATE PUBLISHED: 01/05/2007
PLACE PUBLISHED: United States
PAGES: 408
BINDING: Hardback
LANGUAGE: English
DIMENSIONS: 178 mm x 254 mm
