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This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step- by-step guide to planning, organizing, managing and evaluating events.
TITLE: Strategic Sports Event Management
AUTHOR: Guy Masterman
SKU: 9780367494667
PUBLISHER: Taylor & Francis Ltd
DATE PUBLISHED: 20211119
PLACE PUBLISHED: United Kingdom
PAGES: 398
DIMENSIONS: 246x174
WEIGHT: 770