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STRATEGIES FOR E BUSINESS 2ED - JELASSI,T

Name: STRATEGIES FOR E BUSINESS 2ED - JELASSI,T
SKU: 9780273710288
Price: 429.00 ZAR
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New

Location

South Africa

Product code

9780273710288

Bob Shop ID

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Ideal for MBA students and upper level undergraduates this book utilises extensive research strategic frameworks a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.

TITLE: STRATEGIES FOR E BUSINESS 2ED

AUTHOR: JELASSI,T

SKU: 9780273710288

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 10/07/2008

BINDING: Hardback

CONDITION: New

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