Strategies for E-Business - Tawfik Jelassi

Strategies for E-Business - Tawfik Jelassi

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South Africa
Product code
9780273710288
Bob Shop ID
620237892

Ideal for MBA students and upper level undergraduates this book utilises extensive research strategic frameworks a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.

TITLE: Strategies for E-Business

AUTHOR: Tawfik Jelassi

SKU: 9780273710288

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 10/07/2008

PLACE PUBLISHED: United Kingdom

PAGES: 664

BINDING: Hardback

LANGUAGE: English

DIMENSIONS: 255 mm x 201 mm x 29 mm

WEIGHT: 1262 gr

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