Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
Ideal for MBA students and upper level undergraduates this book utilises extensive research strategic frameworks a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.
TITLE: Strategies for E-Business
AUTHOR: Tawfik Jelassi
SKU: 9780273710288
PUBLISHER: Pearson Education Limited
DATE PUBLISHED: 10/07/2008
PLACE PUBLISHED: United Kingdom
PAGES: 664
BINDING: Hardback
LANGUAGE: English
DIMENSIONS: 255 mm x 201 mm x 29 mm
WEIGHT: 1262 gr