STUNNING SQUARE VINTAGE BENRUS CITATION WATCH

 BENRUS WAS STARTED IN 1921 IN NEW YORK BY BENJAMIN LAZARUS A ROMANIAN IMMIGRANT AND HIS FAMILY, HENCE THE NAME BENRUS. THEY MADE QUALITY STYLISH WATCHES FOR THE PEOPLE. THEIR HISTORY HAS MANY INTERESTING FACTS TO IT AND IN THE LATE 1950'S THEY WERE THE 3RD BIGGEST SELLING WATCH BRAND IN THE USA, HAMILTON WERE 2ND AND BULOVA THE LEADERS. THEY SOLD OUT TO THE REMINGTON SHAVER MAN IN THE 70'S AND UNFORTUNATELY THE REAL BENRUS WATCH DOES NOT EXIST TODAY.

THIS WATCH IS FROM THE QUALITY CITATION RANGE OF WATCHES RELEASED AT THE START OF THE 50'S IT WAS WHEN THIS RED, YELLOW AND BLUE LOGO  FIRST APPEARED. THERE ARE A FEW THEORIES ABOUT IT. FIRSTLY THAT IT REPRESENTS THE ROMANIAN FLAG AS THE COLORS ARE THE SAME, SECOND THAT IT WAS TIED IN TO THE GREAT AMERICAN RACE HORSE CITATION WHO IN THE LATE 40'S BECAME THE FIRST HORSE IN HISTORY TO WIN A MILLION DOLLARS. THE EXACT REASON HAS NEVER BEEN UNCOVERED. THESE WATCHES ARE HIGHLY PRIZED AND SOUGHT AFTER BY  WATCH COLLECTORS AND  ROMANIANS ALIKE. THE LATE BENJAMIN LAZARUS IS STILL VERY MUCH ADMIRED AND REVERED TODAY AS HE NOT ONLY PUSHED THE LIMITS OF WATCH DESIGN BUT ALWAYS STROVE FOR VERY HIGH QUALITY. 

THEY CALLED THE CITATION RANGE THE MOST BEAUTIFUL WATCH IN THE WORLD AS THE VINTAGE AD BELOW STATES. WELL AFTER SEEING THIS ONE YOU MIGHT AGREE.

THIS VERY STYLISH AND ELEGANT WATCH WITH THESE MAJESTIC SCALLOPED LUGS, 10KT ROLLED GOLD PLATE, ST/STEEL BACK WITH THIS TWO TONE LOOK WHICH LOOKS LIKE ITS CREATED BY THE FABULOUS LIGHT GREY COLOR DIAL WITH STUNNING GOLD DIAMOND STYLE INDICES AND NUMERALS. MEASURES 28MM ACROSS BY 40MM INCLUDING CROWN AND LUGS. IS ALL ORIGINAL, HAS A HIGH GRADE SWISS 17 JEWEL MOVEMENT WHICH RUNS LIKE A DREAM AND KEEPS GOOD TIME, I HAVE NO IDEA WHEN IT WAS LAST SERVICED AND A NEW VINTAGE TYPE LEATHER STRAP FITTED. EARLY 1950'S AD. THIS WAS CERTAINLY RELEASED AS A MANS WATCH BUT BY TO DAYS STANDARDS MIGHT WELL BE  SUITABLE FOR WOMEN WHO LIKE A BIGGER BEAUTIFUL VINTAGE WATCH.  NB. THERE WAS A LOT OF REFLECTION WHEN TAKING THESE PICS BUT I CAN ASSURE YOU THIS FABULOUS WATCH IS IN AMAZING CONDITION FOR ITS 60 ODD YEARS.  I RESERVE THE RIGHT TO WITHDRAW THIS WATCH WHILE NO BIDS ARE STRUCK AND TO DELETE SUSPECT BIDS.