A SET OF TWO BUSINESS-RELATED 'FOR DUMMIES' BOOKS WHICH WILL ENRICH AND INSPIRE!
This great book combination is made up of:
1) Starting an Online Business for Dummies by Greg Holden
- Paperback: 335 pages
- Publisher: IDG Books (1999)
- Language: English
- ISBN-10: 0764504649
- CD-ROM missing
The internet is changing the way we do business, and setting up a business in cyberspace today is easier than ever! With friendly, step-by-step instructions, Starting an Online Business for Dummies shows you how to establish a successful business presence online - right away and with low start-up costs. From choosing the right Web hosting service to preparing for the tax man, Greg Holden's expert advice is sure to help your online business thrive in the worldwide marketplace known as the internet.
2) Franchising for Dummies by Dave Thomas and Michael Seid
- Paperback: 378 pages
- Publisher: John Wiley & Sons; illustrated edition edition (19 May 2000)
- Language English
- ISBN-10: 0764551604
You may think you know something about franchising because you probably shop and eat at franchised locations every day. But over the years, myths have developed about franchising, its rate of success, and its ease of entry. Managing or growing a franchise system can be tricky, but if you have the knowledge and motivation you can make it work. With Franchising For Dummies, the late Dave Thomas — founder of Wendy’s and a franchising legend — will show you how to make franchising work for you.
Whether you’re a novice or an expert in the business of franchising, Franchising For Dummies is the perfect book for you. If you’re a prospective franchisee, you can find out what to look for in a great franchisor. If you’re an existing franchisee, you can take a peek at what great franchisors are providing their franchisees. This easy–to–understand guide is also for you if:
- You’re a business owner trying to determine whether franchising is the right growth strategy for your company
- You’re an experienced franchisor looking to pick up new tricks on how to improve your franchise system
From finding the right franchisor to setting up a smooth–running operation, Franchising For Dummies walks you through the sometimes bewildering choices of franchising, and clearly shows you step–by–step– how to succeed. No matter what aspect of franchising interests you, you must still be familiar with the process of evaluating, buying, running, and selling a franchise. Franchising For Dummies will help you deal with these key elements and show you how to make the most of your investment of time and money in this area.
