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Supply Chain Management: A Balanced Approach provides a clear and practical overview of supply chain concepts by blending strategic theory with real-world applications. The book emphasizes balancecovering purchasing, operations, logistics, and integrationmaking it accessible for both students and professionals. It is a good textbook because it simplifies complex ideas, uses relevant case studies, and offers tools that help readers understand how supply chains create value, reduce costs, and improve efficiency in todays competitive business environment.