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With a major international presence in a variety of areas including steel tea chemicals communications and software Tata is a truly global brand. This book describes the Tata enterprise's origins how Tata's reputation and image evolved and how the group has worked to transform that image into a powerful and valuable brand.
TITLE: TATA
AUTHOR: Morgen Witzel
SKU: 9780670084067
PUBLISHER: Penguin Books Ltd
DATE PUBLISHED: 31/07/2010
PLACE PUBLISHED: United Kingdom
PAGES: 256
BINDING: Hardback
LANGUAGE: English
DIMENSIONS: 161 mm x 236 mm x 18 mm
WEIGHT: 532 gr
